Accounting Concepts and Practices

What Time Does TikTok Pay Out to Creators?

Understand the intricate process of TikTok creator payments, from platform earnings to bank account deposits.

TikTok has become a significant platform for content creators globally, offering various avenues to monetize their presence. Understanding how and when creators receive their earnings involves navigating the platform’s diverse monetization programs and payment processing timelines.

Understanding TikTok’s Monetization Programs

TikTok provides several ways for creators to earn directly from their content. The TikTok Creator Fund rewards creators for producing popular content. To qualify for the Creator Fund, creators must be at least 18 years old, have a minimum of 10,000 followers, and accumulate at least 100,000 video views within the last 30 days. This fund compensates creators based on factors such as views and engagement, with payments typically ranging from $0.02 to $0.04 per 1,000 views. TikTok has also introduced the Creator Rewards Program, which offers higher payouts, ranging from $0.40 to $1.00 per 1,000 views for longer, high-quality videos.

Another income stream comes from Live Gifts and Diamonds. Viewers can purchase virtual gifts using TikTok coins and send these gifts to creators during live streams. These virtual gifts convert into Diamonds, which creators can then cash out. Each Diamond is valued at approximately $0.005, though TikTok does deduct platform fees from these conversions.

TikTok Series allows creators to offer exclusive, paywalled content, bundling up to 80 videos into collections that viewers can purchase. Creators set the price for their Series, ranging from $0.99 to $189.99. To be eligible for TikTok Series, creators need to be at least 18 years old, have an account older than 30 days, maintain a positive account status, and possess a follower count between 1,000 and 100,000, along with 1,000 to 100,000 video views in the last 30 days. The Creator Marketplace serves as a platform connecting brands with creators for sponsored content opportunities. Brands can search for creators based on various criteria, and creators can set their rates for sponsored posts, which often yield higher earnings than the Creator Fund.

TikTok’s Payment Processing and Schedules

TikTok calculates earnings over specific periods, with most monetization programs operating on a monthly cycle. Earnings from the Creator Fund or Creator Rewards Program are calculated for the previous month’s content. A minimum earning balance, or payment threshold, is required before a payout can be initiated. For the Creator Fund and Creator Rewards Program, this threshold is $10 USD. If earnings do not meet this minimum, the funds roll over to the next earning period until the threshold is met.

After the earning period concludes, TikTok undertakes an internal processing period to review, calculate, and prepare payments. For the Creator Fund and Creator Rewards Program, estimated rewards appear on the dashboard one to three days after video views accrue. Monthly earnings are finalized and visible on the first day of each month. Payments are processed and initiated by TikTok around the 15th of the month for the previous month’s earnings. This schedule ensures that TikTok has sufficient time to verify earnings and comply with internal financial procedures before disbursing funds.

Receiving and Accessing Your Earnings

Once TikTok initiates a payment, creators need a designated payment method linked to their account to receive funds. Common payment methods include PayPal or direct bank transfers. The process for setting up or updating a payment method involves navigating to the “Balance” or “Creator Tools” section within the TikTok app’s profile settings. Creators are prompted to provide necessary information, such as PayPal account details or bank account routing and account numbers, and may also need to complete tax forms like a W-9 for U.S. tax purposes.

After TikTok sends the payment, the time it takes for funds to appear in a creator’s linked account varies depending on the chosen method. Payments sent via PayPal are processed within 72 hours. For bank transfers, the funds can take up to 15 business days to clear and appear in the bank account. If funds are delayed, checking the accuracy of the payment information provided within the TikTok app is a primary troubleshooting step, as incorrect details can cause payment failures.

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