What Percent of Americans Say Halloween Is Worth Going Into Debt For?

Halloween has evolved from a simple autumn observance into a significant cultural event, increasingly impacting household budgets across the United States. This has led to a notable rise in consumer expenditures associated with the holiday, establishing it as a prominent fixture in the annual spending calendar. The growing enthusiasm for Halloween activities now contributes substantially to overall discretionary spending.

The Debt-Worthy Halloween Perspective

A notable segment of the American population views Halloween as an occasion worth incurring debt. Approximately one in five Americans, or 20%, stated that Halloween is worth going into debt for, according to a WalletHub survey. This indicates a perception that the experiences and purchases associated with Halloween justify financial obligations. Another survey indicated that 37% of people felt it was acceptable to go into debt for Halloween spending, an increase from the previous year. For many, the perceived value of celebrating Halloween, through elaborate costumes or decorations, outweighs the potential financial strain.

Key Areas of Halloween Expenditure

Americans allocate substantial funds across various categories to celebrate Halloween. Costumes for adults, children, and pets are a significant portion of holiday spending. In 2024, total spending on costumes was projected to reach $3.8 billion, with per-person spending averaging around $33.92. Decorations also command a considerable share, with total expenditures for 2024 estimated at $3.8 billion, averaging $33.57 per person.

Candy sales were projected to hit $3.5 billion in 2024, even though per-person spending on candy is slightly lower at $31.69. Approximately 95% of celebrants purchased candy, while 75% bought decorations and 67% acquired costumes. Consumers also spend on party supplies and entertainment, contributing to an overall average per-person expenditure of around $103.63 for Halloween in 2024, with total spending reaching an estimated $11.6 billion.

Financial Context of Holiday Spending

Halloween, like other seasonal festivities, contributes to broader consumer spending and debt. Holiday periods see an increase in discretionary spending, leading consumers to use credit. Over a third of Americans incurred debt, averaging $1,181, during a recent holiday season. The pattern of financing celebratory purchases is common across various holidays.

Credit cards and “Buy Now, Pay Later” services facilitate this spending. Many consumers put holiday expenses on credit cards, which can lead to debt, higher balances, and financial stress. A significant percentage of those who incur holiday debt express concern about repayment.

Navigating Holiday Financial Choices

Approaching holiday expenses, including Halloween, with financial awareness is key. Understanding one’s financial capacity before seasonal spending can mitigate debt accumulation. This involves considering available funds and future financial obligations.

Making informed choices helps align celebratory desires with personal financial realities. Establishing a clear understanding of what can be comfortably spent without resorting to high-interest credit helps maintain financial stability. This proactive approach to holiday spending fosters a balanced financial outlook.