Business and Accounting Technology

What Is the Card Number on a Gift Card?

Confused by gift card numbers? This guide clarifies where to find and how to use all the necessary details for successful transactions.

Gift cards have become a widely accepted form of payment and a popular choice for gifting, offering flexibility and convenience for various purchases. However, locating and understanding the different numerical sequences on these cards can sometimes be a point of confusion for users trying to complete a transaction. This article aims to clarify the purpose and typical placement of the various numbers found on a gift card, helping consumers utilize them effectively.

Identifying the Primary Card Number

The primary card number on a gift card serves as its main identifier, similar to a credit or debit card number. This sequence of digits is unique to each card and is essential for verifying transactions and accessing the card’s balance. Most gift card numbers consist of a long sequence, commonly 16 digits, though variations exist, and some can range up to 19 or even 23 digits. For physical gift cards, this number is typically printed or embossed on the front, much like a traditional bank card, or on the back. Sometimes, it may be found under a scratch-off panel on the card’s reverse side, which helps protect the number until use.

For digital e-gift cards, the card number is delivered electronically. This information is commonly provided within the email that contains the e-gift card, often in an attached PDF document, or accessible through a dedicated gift card application or web portal. This main card number is distinct from other numerical codes, such as personal identification numbers or security codes.

Understanding Other Key Gift Card Numbers

Beyond the primary card number, gift cards often feature other numerical codes that play specific roles in securing and processing transactions. A Personal Identification Number (PIN) is a common security feature, typically a 3 or 4-digit code, used to authorize purchases, especially for in-store transactions or certain online uses. For physical cards, the PIN is frequently located on the back, often hidden beneath a scratch-off material that must be removed to reveal the number. For e-gift cards, the PIN is usually included within the same electronic delivery as the main card number.

The Card Verification Value (CVV), Card Security Code (CSC), or Card Identification Number (CID) is designed to protect online and phone transactions. This security code is typically a three or four-digit number found on the back of the card, near the signature strip, or occasionally on the front. Some gift cards may also include an expiration date, which indicates the period during which the card is valid for use. This date is usually displayed as a month and year, and helps manage the card’s operational lifespan.

Using Your Gift Card for Purchases

Using your gift card for purchases involves a straightforward process, whether online or over the phone. For online shopping, you will locate a field during checkout labeled “Gift Card Number.” This is where you will input the primary, long sequence of digits from your gift card.

Following the card number, you will often be prompted to enter other security details. The security code (CVV/CVC) is usually required in a separate field to verify the transaction. If your gift card has a PIN, you may also need to enter it. If an expiration date is present, you will input the month and year as requested by the online payment system. For purchases made over the phone, read out the primary card number, security code, and expiration date to the representative.

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