What Is Considered a Long Time for a House to Be on the Market?
Understand what makes a house sale take a "long time." Explore the factors influencing market duration and what extended periods can signify in real estate.
Understand what makes a house sale take a "long time." Explore the factors influencing market duration and what extended periods can signify in real estate.
What constitutes a “long time” for a house to remain on the market is not a fixed duration, but a dynamic concept influenced by various factors. The perceived length of time a property is available for sale differs significantly based on market conditions and the home’s unique characteristics. Understanding these variables is important for both prospective buyers and sellers. This article explores the metrics used to gauge market duration and the elements that shape how quickly a property finds a buyer.
Days on Market, commonly referred to as DOM, is a key metric in real estate that quantifies the number of days a property has been actively listed for sale. This calculation typically begins when a property is first entered into a Multiple Listing Service (MLS) and concludes when a contract is accepted by the seller. The DOM resets if the listing is withdrawn and then re-listed, or if there is a significant price change, though specific rules can vary by MLS.
What constitutes a “long” DOM is relative to the specific real estate environment. For instance, 30 to 60 days might be considered long in a fast-paced seller’s market, where properties often receive multiple offers quickly. Conversely, in a buyer’s market with high inventory and lower demand, a DOM of 90 days or longer might be typical.
In a seller’s market, characterized by low inventory and high demand, properties tend to sell quickly, often within weeks. A buyer’s market, with abundant inventory and less competition among buyers, typically sees properties linger on the market for extended periods.
The type of property also influences its market duration; for example, a standard single-family home in a desirable suburban area might sell faster than a luxury condominium or specialized commercial property. Seasonality plays a role as well, with spring and early summer generally being more active periods for real estate sales, leading to shorter DOMs. Winter months often see slower activity and longer market times.
The duration a house remains on the market is significantly shaped by its pricing strategy. An initial listing price set above the prevailing market value can deter potential buyers, leading to fewer showings and prolonged market exposure. Overpriced homes often require subsequent price reductions, which can further extend the Days on Market as the property waits for its value to align with buyer expectations and comparable sales.
Property condition and presentation also play a substantial role in how quickly a home sells. Homes that are well-maintained, clean, and staged effectively tend to attract more interest and offers sooner than those requiring significant repairs or lacking curb appeal. Professional photography and virtual tours highlighting the property’s best features can create a positive first impression, encouraging more immediate buyer engagement.
Location is a primary factor influencing a home’s market time. Properties in highly sought-after neighborhoods with excellent school districts, convenient amenities, and favorable commuting options typically sell quicker. Conversely, homes in less desirable or isolated locations may experience longer market durations due to a smaller buyer pool.
Broader market conditions, including local supply and demand, affect sale timelines. A market with many available homes and fewer buyers naturally results in longer market times. Prevailing interest rates and economic stability also influence buyer affordability and confidence, impacting transaction pace.
The effectiveness of the marketing strategy employed by the listing agent also impacts market duration. Comprehensive online listings that include detailed descriptions, high-quality images, and virtual walkthroughs maximize exposure to a wider audience. A proactive real estate agent with a strong network and strategic promotional efforts can generate greater buyer interest and facilitate a quicker sale.
When a house exhibits an extended Days on Market (DOM), it sends particular signals to potential buyers, influencing their perception of the property. Buyers might interpret a long-listed property as an opportunity for negotiation, assuming the seller is more motivated to accept a lower offer. They may also speculate about potential underlying issues with the property, even if none exist, simply because it has not yet sold.
For sellers, an extended DOM necessitates a re-evaluation of their current strategy. This could involve reassessing the initial pricing to ensure it aligns with current market conditions and comparable sales data. Sellers might also consider making property improvements or refining their home’s presentation to enhance its appeal and address any perceived shortcomings that may be deterring buyers.
Marketing efforts may also need to be revisited if a property has been on the market for an extended period. This could involve updating listing photos, exploring new advertising channels, or adjusting the property description to highlight different features. The goal is to refresh the listing’s visibility and attract a new wave of potential buyers who may not have seen it previously.
It is important to recognize that some properties, by their very nature, may have an extended DOM without signaling a problem. Unique, high-value, or niche properties, such as luxury estates, historic homes, or properties with very specific features, naturally appeal to a smaller buyer pool. For these types of homes, a longer market duration is often a reflection of their specialized market rather than an indicator of issues or overpricing.