What Are the Two Most Common Forms of Compensation That Brokers Use?
Understand the different ways financial brokers earn money and how their compensation models can influence your financial partnership.
Understand the different ways financial brokers earn money and how their compensation models can influence your financial partnership.
Financial brokers provide guidance, helping individuals manage their money and investments. Understanding how these professionals are compensated is fundamental for informed financial decisions. Transparency in compensation structures is important for clients to grasp the services they receive and the costs involved.
Commission-based compensation is a payment arrangement where brokers earn income from the products they sell or the transactions they facilitate. They are paid only when a sale occurs or a trade is executed. This model is often seen in transactional relationships.
Examples include mutual funds with sales charges, or “loads,” which can be front-end or back-end. Annuities also commonly involve commissions, paid by insurance companies, often ranging from 1% to 8% of the contract value. Commissions may also apply to stock trades, often as a percentage of the transaction value or as a flat fee.
Commissions are calculated as a percentage of the investment amount or insurance premium. Payments can be upfront, or include “trail commissions” which are ongoing payments received over time, such as 12b-1 fees for mutual funds.
Fee-based compensation involves brokers charging clients direct fees for their services, independent of product sales or transactions. This payment structure can encompass various models, and fees are typically disclosed upfront.
One common type is the Assets Under Management (AUM) fee, where the broker charges a percentage of the total assets they manage for the client. This percentage usually ranges from 0.25% to 2% annually, often decreasing as the amount of assets increases. These fees are typically deducted quarterly from the client’s account.
Another structure is hourly fees, where a fixed rate is charged for the time spent advising the client. Hourly rates can vary, often falling between $120 and $500 per hour, depending on the advisor’s experience and the complexity of the service. Flat fees represent a third common type, involving a fixed annual or one-time payment for a specific service, such as creating a comprehensive financial plan. These can range from $1,000 to $7,500 annually for retainers or $1,000 to $3,000 for one-time plans.
The compensation model a broker uses has practical implications for clients. In a commission-based structure, a broker’s income is tied to product sales. This can incentivize recommending products that generate higher commissions or encouraging frequent transactions, sometimes called “churning.” Such actions may not align with the client’s long-term financial objectives, as the broker’s income is linked to the volume and type of products sold.
Conversely, fee-based models tend to align the broker’s interests more directly with the growth of the client’s assets or the provision of ongoing advice. When compensated based on assets under management, the broker’s income increases as the client’s portfolio grows, creating a shared interest in long-term investment performance. For hourly or flat fee arrangements, the compensation is for the advice itself, rather than product sales, which can lead to a broader range of recommendations. Regardless of the model, clients should always ask detailed questions about how their broker is compensated to ensure full transparency.