How to Price Match at Target In-Store and Online

Price matching allows consumers to secure the lowest available price for an item by having a retailer match a competitor’s advertised price. This practice provides shoppers with assurance that they are receiving value without needing to visit multiple stores. Target implements such policies to support customer confidence in its pricing. Understanding the specific guidelines is important for a successful experience.

Target’s Price Match Policy Overview

Target’s price match policy ensures that if a customer purchases a qualifying item and later finds it for a lower price, they can request an adjustment. This policy applies exclusively to prices found on Target.com, through the Target app, or at other Target store locations. As of July 28, 2025, Target no longer matches prices from external competitors such as Amazon or Walmart. Price adjustments are confined to Target’s own sales channels.

To qualify for a price match, the item must be identical in brand, model number, size, weight, color, and quantity. The lower price must be valid and verifiable at the exact time the price match request is made. The policy allows for price matches to be requested either at the time of purchase or within 14 days following the purchase date.

Several types of items and scenarios are excluded from Target’s price match policy. These include clearance, closeout, liquidation, damaged, used, open-box, refurbished, or pre-owned items. Additionally, pricing errors, limited-time offers requiring a minimum purchase, gift card promotions, and flash sales are not eligible. Prices that require a login or placement in a cart to view are also excluded.

Gathering Information for a Price Match

To successfully request a price match at Target, gathering specific and verifiable information about the lower price is important. The item must be precisely the same as the one you intend to purchase or have already purchased from Target. This includes verifying the brand name, exact model number, size, color, weight, and quantity. Even minor differences can result in a denied request.

Proof of the lower price must be presented clearly, either as a digital display on your mobile device from Target.com or the Target app, or from a print advertisement from a Target store. The displayed price needs to be current and valid at the time of the request. Screenshots or blurry images are not accepted as valid proof.

The item must also be in stock at the Target location or on Target.com at the time of the price match request. If the item is out of stock at the source of the lower price, a price match will not be granted. Verifying these details before making a request can streamline the process.

Making Your Price Match Request

The process for requesting a price match at Target varies depending on whether your purchase is made in-store or online.

In-Store Price Match Requests

For in-store purchases, you can initiate a price match request at any checkout lane or at the Guest Services desk. You will need to present the item you wish to purchase or your original receipt for a previous purchase, along with verifiable proof of the lower Target price. A Target team member will then review the information and, if all criteria are met, adjust the price.

Online Price Match Requests

For online purchases made through Target.com or the Target app, price match requests are handled by Target’s Guest Services. You can contact them by calling their customer service number or by using their online chat feature. When reaching out, have your order number ready, along with the details of the lower Target price you wish to match. The customer service representative will verify the information provided and process the price adjustment if the item meets the policy’s guidelines.

Regardless of whether the request is made in-store or online, price adjustments for previous purchases must occur within 14 days of the original purchase date. Bringing your physical or digital receipt is necessary for these post-purchase adjustments.