How to Prepare a Comparative Market Analysis
Learn the structured process for estimating a property's market value through a Comparative Market Analysis (CMA).
Learn the structured process for estimating a property's market value through a Comparative Market Analysis (CMA).
A Comparative Market Analysis (CMA) is a real estate report used to estimate a property’s value. It compares a property to similar ones recently sold or currently on the market in the same area. This analysis provides an estimation based on current market data, offering insight into an appropriate listing price for sellers or a competitive offer price for buyers.
Preparing a Comparative Market Analysis begins with gathering detailed information about the subject property. This includes its address, property type, number of bedrooms and bathrooms, square footage, lot size, year built, and any significant upgrades or unique features. Public records and property listing documents provide much of this data.
After compiling the subject property’s details, identify comparable sales data. These “comparables” or “comps” should be properties similar in location, size, age, condition, and type that have recently sold, ideally within the last three to six months. The Multiple Listing Service (MLS) is a primary source for real estate professionals to access this data, though public records and other real estate databases also offer information.
Examining expired and withdrawn listings provides insight into market pricing limits. These properties failed to sell, often indicating an asking price that was too high. Current active listings represent the present competition. Analyzing these different listing statuses offers a comprehensive view of market supply and demand.
Understanding broader market trends is another aspect of data collection. This includes factors such as average days on market, current inventory levels, and price per square foot trends. Economic indicators like interest rates, supply and demand, and seasonal changes influence property values and should be considered.
After collecting the necessary data, the analytical phase involves comparing the subject property to the selected comparable sales. This process requires making adjustments to the comparable property’s price to account for differences between it and the subject property. For instance, if a comparable property has an additional bathroom that the subject property lacks, its sale price would be adjusted downward to reflect that difference in value. Conversely, if the subject property has a feature the comparable lacks, the comparable’s price would be adjusted upward.
Evaluating how specific features impact value is a key part of this analysis. Factors such as square footage, lot size, property age, overall condition, recent upgrades, and amenities like a renovated kitchen or a swimming pool are all assessed for their monetary contribution. These adjustments aim to standardize the comparable properties, estimating what they might have sold for if they were identical to the subject property.
Integrating observed market trends into the valuation process helps to arrive at a realistic price range. For example, if the market shows a clear trend of increasing property values over the past few months, this appreciation should be factored into the estimated value. Analyzing trends like buyer demand and current supply levels provides context for the comparative data.
Synthesizing all comparisons and adjustments allows for the identification of a probable selling price or a narrow price range for the subject property. This range is derived by considering the adjusted prices of the comparables, often focusing on those with the fewest necessary adjustments and the most recent sale dates. The objective is to provide an informed estimate that aligns with current market realities.
The final step involves assembling the gathered information and analysis into a clear and professional report. A typical CMA report includes a cover page that features the client’s name, the subject property’s address, and the report date. An overview of the subject property’s key details, such as its square footage, number of bedrooms and bathrooms, and any unique characteristics, is also included.
A detailed comparison grid is a standard component, presenting the subject property side-by-side with each selected comparable. This grid typically outlines features, sale prices, and the adjustments made for differences. Visual aids, such as photos of the properties and maps showcasing the proximity of the comparables to the subject property, enhance the report’s clarity.
The report should also include an overview of current market conditions, summarizing relevant trends like days on market and inventory levels. The derived price range for the subject property is clearly articulated, along with the rationale behind the estimation. This summary ensures the intended audience understands the estimated market value.
Presenting the CMA in an understandable manner is paramount. The report distills complex data into actionable insights, helping property owners make informed decisions about pricing. The aim is to provide a comprehensive yet accessible document that reflects a thorough analysis of the market.