For About How Long Does Valentine’s Day Boost the Economy?

Valentine’s Day is a significant consumer holiday, generating substantial economic activity annually. Millions of consumers engage in various forms of spending, contributing billions to the economy. Its influence extends across numerous industries, from retail to hospitality. In 2025, consumer spending for Valentine’s Day is projected to reach approximately $27.5 billion, underscoring its role as a major economic event.

The Pre-Valentine’s Day Spending Period

The economic boost from Valentine’s Day begins well before February 14th. Many individuals start planning experiences, such as making restaurant reservations, several weeks in advance. Nearly half of all Valentine’s Day restaurant reservations are made two to four weeks prior to the date, with some even occurring more than four weeks ahead of time. This early booking leads to a significant increase in restaurant reservations, which can double in the days leading up to the holiday.

Larger gift purchases also contribute to early spending, especially for items requiring lead time or significant financial consideration. The jewelry sector, for example, experiences demand spikes in early February as consumers seek gifts. Those planning romantic getaways often book travel arrangements well in advance, sometimes 60 days out for better rates. Retailers also observe a rise in orders, sometimes by as much as 20%, in the weeks preceding Valentine’s Day.

Valentine’s Day Core Spending Activity

The peak economic impact of Valentine’s Day occurs on or around February 14th, driven by concentrated purchases of traditional gifts and experiences. Candy, flowers, and greeting cards remain among the most popular gift categories, alongside evenings out and jewelry. In 2025, projected spending includes $6.5 billion on jewelry, $5.4 billion on dining out, $2.9 billion on flowers, $2.5 billion on candy, and $1.4 billion on greeting cards. Americans purchase an estimated 58 million pounds of chocolate for the occasion.

The floral industry experiences its busiest period around Valentine’s Day, with an estimated 250 million roses sold globally. Dining establishments see a substantial surge in activity, as approximately 67% of American adults plan to dine out for the holiday in 2025. Valentine’s Day is often the second busiest day for restaurants, with reservations increasing by over 400% compared to typical days. Restaurants see a significant boost in average check sizes, increasing by 25%, with specific items like steak sales surging by 135% and wine sales by 63%.

Post-Holiday Spending Trends

The economic boost from Valentine’s Day gradually tapers off, typically within a few days to about a week following February 14th. While the immediate surge subsides, some residual economic activity continues. For example, the use of gift cards, a popular Valentine’s Day gift, extends spending beyond the holiday itself.

Retailers, particularly in the jewelry sector, often initiate post-Valentine’s Day sales to clear remaining inventory. These sales typically run from late February into early March, offering considerable discounts on items previously in high demand. Gift returns and exchanges, a common consumer behavior, also contribute to ongoing retail activity. The period of heightened spending does not abruptly end, but rather diminishes as consumer focus shifts away from the holiday.